Markets&brands (Private) Limited, doing business as Markets&, is a marketing research and consumer sciences company with its corporate headquarters in Karachi, Pakistan. Markets& provides research services that support the creation of better products, packaging, and communications for customers.
This policy defines the commitment of Markets& to protect the privacy of personal information that is collected or used during the course of conducting Markets& marketing research activities. Markets& will, and will cause its affiliates to, establish and maintain business procedures that are consistent with this policy.
We respect the privacy rights of individuals/ stakeholders including HCPs.
Markets& will respect the legal requirements that exist regarding the privacy of personal information and is committed to complying with all applicable laws. Markets& will, from time to time, review its personal information collection, use, and disclosure practices to assure compliance with laws and regulations. Markets& is subject to the investigatory and enforcement powers of the concerned authorities and Government bodies.
We get explicit consent for sensitive information/groups/patients.
Markets& will maintain procedures to assure that information about patients or groups or other categories of sensitive information is only collected with explicit consent and is protected against improper use, consistent with applicable law.
We comply by the client sensitivity information policy.
For us, data privacy goes beyond individuals/groups of individuals. It also includes the information that helps the company operate, whether it’s proprietary research and development data or financial information that shows how it’s spending and investing its money.