Primary Market Research
Novel Data,
Novel Insights
Generate evidence for your healthcare solutions with Primary Research strategy
We make the most of qualitative and quantitative methodologies tailored to meet the needs of Healthcare organizations. Our research targets Healthcare Practitioners, Nurses, Allied Health staff, Pharmacies, Patients, and Caregivers.
Usage and Attitude Study
The study aims to understand a market, unfold organic growth opportunities in therapeutic segments. The study gives thorough insights of how things stand by having answers around; What HCPs are aware of and Why they prescribe, When, Where, Who and How (5Ws and H).
Campaign Effectiveness Survey
The survey uncovers unique marketing campaigns, help identify which marketing initiatives work well, impacting sales & brand health positively, as well as identifying those which don’t, so those can be improved or avoided.
Salesforce Effectiveness Survey & Territory Audit
Detailed picture of the marketplace activities i.e. How effectively Brand messages are being communicated to the customers, breakup of Chamber performance. The study also covers thorough scan of individual sales territories answering Obtainable Market share, Competition, Segments, Customer propensity & potential.
Brand Health Tracker
A marketing tool to measure the health of a brand through NPS and Brand Recall. It helps identify the key drivers that make a difference on prescribers’ brand choice, Brand prescribing behavior and develop marketing strategies to effectively improve brand appeal/liking that results in market share gain.
Business Intelligence & Competitive Research
BI & CR is a strategic proposition to monitor and benchmark market and competitors. The study capture rapidly changing company’s target market, brands, segments, compound, competitor and customer.
Retail Audit
Unfolds what is happening in the retail universe and trade marketing efforts of the Healthcare org. i.e. Availability, Visibility, Advocacy, Liquidity, Turnover/liquidation, relationship with chemists, distribution, retailor pain points surrounding brand
We can potentially reach every corner of the country with a team background in healthcare industry
We charge value-based pricing that wholly depends upon the scope of work.
